For nearly 20 years, NeoSol has helped brands grow with Hispanic consumers through culturally fluent experiences, disciplined execution, and integrated strategy.
We don’t believe in one-off activations.
We believe in connection, and building systems that turn moments into momentum.
For nearly 20 years, NeoSol has helped brands grow with Hispanic consumers through culturally fluent experiences, disciplined execution, and integrated strategy.
We don’t believe in one-off activations.
We believe in connection, and building systems that turn moments into momentum.
NeoSol is a multicultural marketing and field activation agency based in Southern California.
For 20 years, we’ve helped CPG brands connect authentically with Hispanic consumers through a seamless mix of NextGen Demo Programs, experiential events, and digital extensions.
We’re marketers first, executors second and perfectionists always.
Rooted in Japanese discipline, infused with Latin passion, and driven by American business precision, our team blends creativity and process to deliver measurable results every time.
NeoSol began in 2005 with a simple challenge, how to sell a surplus of Colombian coffee.
Founder Ilyana Benson turned that challenge into opportunity by organizing supermarket demos that sparked trial and loyalty.
That entrepreneurial spirit still drives us today. Every campaign starts with curiosity, cultural insight, and a commitment to doing what’s right for both the brand and the consumer.
To create meaningful, lasting connections between brands and Hispanic consumers through marketing excellence, collaboration, and innovation.
To nurture love between brands and Hispanic consumers through every interaction, online and offline.
Commitment to Excellence | Good Communication | Visionary Approach | Collaboration | Balance
“Ilyana has been a great partner in the past 20 years. Our experience is like working like a family that cares about your business. We’ve seen how getting the products in the consumers’ mouths makes an impact.”
“I rate NeoSol 10 of 10! My co-worker referred me to them, and I am very pleased with the communication. I always receive fast answers and quick actions to my questions and requests. The team’s performance is outstanding, with a good coverage area!”
“My rating is 10 out of 10. NeoSol’s open communication and hands-on approach exceed my expectations. It is very easy to work with them, and I can focus on my job because I know things are taken care of.”
“NeoSol exceeds all expectations. I rate them 10 out 10 in results and communication. The partnership with our organization is important for both of us, they make us feel like wer are their most important client with their excellent service and communication. Their execution level is the greatest!”
“Our brand awareness in the Hispanic market increased from 24% in 2020 to 57% in 2023 due to strategies and activations from NeoSol Marketing.”
“The online platforms and strategy from NeoSol marketing were spot on for our brand and I can’t speak more highly of an agency than I would of NeoSol. Due to the professionalism and commitment of the team at NeoSol, I would absolutely work with them on many future projects and recommend them to any brand looking to connect with the Hispanic Consumer”
“I highly recommend NeoSol and Ilyana Benson, President of NeoSol, to support your brand’s marketing initiatives. In addition to the reach and capabilities of NeoSol, Ilyana demonstrates a human quality that translates into the quality of their work and trustworthiness.”
“14 años….. Han transcurrido desde que por primera vez Ducal y NeoSol iniciaron su relación comercial en el West Coast de USA; una relación comercial que a través de todos estos años no ha hecho más que fortalecerse. Con el gran apoyo de NeoSol, a través de activaciones en punto de venta, Grass roots, servicio de merchandising y estudios de mercado, Ducal no ha parado de crecer y se ha consolidado como una de las marcas de frijoles refritos más reconocidas y una de las de mayor consumo en el West Coast. Muchas gracias a todo el equipo que integra NeoSol y en especial a Ilyana Benson por su incondicional apoyo y profesionalismo durante todo estos años.”
