Live in-store cooking clinics designed to increase awareness of Kroger’s multicultural products, engage Hispanic shoppers during Hispanic Heritage Month, and create hands-on experiences that drive product trial, inspire authentic meal preparation, and position the retailer as a destination for discovering Hispanic flavors.
Increase consumer awareness of Kroger’s Multicultural product offerings in key markets. Increase foot traffic during Hispanic Heritage Month
Target:
NeoSol designed and executed a cooking clinic program to educate consumers on methods of preparation and consumption of diverse and unique Hispanic recipes.
Through live cooking clinics we drove in-store traffic and trial of manufacturers’ key products while integrating digital and interactive components generating a lasting consumer experience.
The cooking clinic program included communication pieces such as POP materials, recipe booklet and social media postings. For the activation we designed a cohesive image to represent different brands.
More than 8 participating Hispanic brands, such as Goya, Herdez, Mission, Cacique, among others benefitted from demonstrating a cohesive integration of products in a new recipe.
250 activations throughout CA, AZ, NV, UT, CO, GA, IL.
125,000 impressions and more 50,000 consumer interactions during the campaign.
