Social Media, branding, and digital strategy developed to launch Cerveza Superior in the U.S. market, connect with first-generation Hispanic consumers, and perserve the authenticty of an iconic brand.
Target:
1st generation Hispanic, focused on Mexican men in their 20’s – 50’s who are familiar with the brand from Mexico and may have some nostalgia of the brand
Branding: Develop branding and strategy that would resonate with US 1st generation Mexican male while still keeping the authenticity of the brand.
Social Media: Strategy and management of social media that involved culturally relevant topics for organic reach and engagement that resonated with the target audience cultivating a true online community. Built excitement within the community as consumers shared where they found the product it became more available in the market.
Developed an ad strategy to grow awareness for the brand and broaden the reach with specific goral for each ad to drive like, engagement or traffic to the landing page.
Landing Page: Created a landing page including design, branding, and content where consumers could search for where to find the brand and learn more about the product and the story and tradition behind the product.
Video and photo shoots for content
Multiple campaigns within the campaign including Celebra con Superior involving full integration of in-person tools, with in store contests, and digital services where consumers signed up to enter a contest on line and were then able to be retargeted through an e-mail campaign.
Strategize and execute full e-mail campaign creating a more personal way to connect with consumers on specific touchpoints and topics that resonate with the consumer.
500 Facebook Followers in the first 3 weeks
● Average Engagement Ratio of 5%. Industry standard is 1%
● Growth followers of 15% to 20% per month on social media
● Sold out stores in California markets
● The results and success of the digital strategy helped to expand and support distribution initiatives in key
markets.
“The online platforms and strategy from NeoSol marketing were spot on for our brand and I can’t speak more highly of an agency than I would of NeoSol. Due to the professionalism and commitment of the team at NeoSol, I would absolutely work with them on many future projects and recommend them to any brand looking to connect with the Hispanic Consumer”
— Justin F – US Beverage President , Superior Cerveza Brand
“I highly recommend NeoSol and Ilyana Benson, President of NeoSol, to support your brand’s marketing initiatives. In addition to the reach and capabilities of NeoSol, Ilyana demonstrates a human quality that translates into the quality of their work and trustworthiness.”
— Gus Calabro – Director of Abasto Magazine
