Experiential retail marketing and in-store activations designed to drive awareness, trial, and engagement for Los Altos during its Lent promotion in Hispanic stores, connecting culturally with shoppers while boosting product discovery, raffle participation, and social media interaction.
To develop a retail campaign to support Los Altos media Lent Promotion at Hispanic stores in CA & TX
To prompt consumers to participate in raffles, social media and product trial.
Target: 25 to 65 year old men and women
Supporting the religious iconography of the promotion, NeoSol developed a program with Brand Ambassadors that would sample and talk to consumer at a fixed station and a mobile station using an usherette tray.
We designed and produced a unique attire for BA’s that ties in with Lent resembling young, energetic novices.
Successful execution of 75 activations between TX and CA, close to 30,000 samples, 65,000 impressions, and a high growth in brand recognition. Sales during the 2 month program increased by 20%.
