Hyper-local experiential and in-store sampling strategy designed to increase SueroX brand awareness in Southern California, engage health-conscious Hispanic consumers in authentic hydration and wellness moments, drive product trial, and capture first-party data to convert interaction into measurable sales and loyalty.
Target:
We developed a hyper-local experiential and in-store sampling strategy that placed SueroX directly in the consumer’s daily routine—where they shop, exercise, attend events, and socialize.
The core idea was “Try it where it matters”: allowing consumers to experience SueroX’s refreshing taste and functional benefits at moments of physical activity, heat exposure, or high-energy events, supported by trained brand ambassadors who addressed questions around ingredients, health, and product usage.
Over the course of one month, we executed the Numero Uno Campaign, activating across high-traffic and culturally relevant locations, including:
An increase of brand’s awareness in the Hispanic market increased from 24% in 2020 to 57% in 2023. The Campaign delivered strong engagement and measurable impact across experiential and retail environments. A total of 3,402 bottles were distributed through 13 in-store sampling events and 7 parking lot demos, averaging 25 bottles per activation hour across 135 total activation hours. The campaign generated 279 on-site sales and captured 229 consumer email addresses, building a valuable first-party database for future marketing initiatives. Beyond volume, the activations sparked meaningful conversations around product benefits, ingredients, and usage, reinforcing SueroX’s positioning as a trusted hydration solution and validating experiential marketing as an effective driver of awareness, education, and conversion.
