After the World Cup: Why Q4 Is Where Brand Loyalty Is Won
The final whistle sounded on July 19. Stadiums emptied, watch parties ended, and social feeds began moving toward the next cultural moment. The retail aisle did not pause. The 2026 FIFA World Cup brought 48 teams together across 104 matches, creating more than a month of concentrated attention, community gatherings, brand sponsorships, and consumer activity. […]